Digital Marketing for PR Quiz

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Question 1 of 5
1. Question
Choose whether the statement is true or false: Social media influencers have massive online followings that brands can tap into to promote offerings and protect reputations.
- True
- False
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Question 2 of 5
2. Question
Select one or more correct answers: What type of website does Google reward with higher rankings?
- Great graphics
- Relevant content
- Backlinks by other credible sites
- User friendly
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Question 3 of 5
3. Question
Select the correct answer option: Digital PR is…
- The activity or profession of producing advertisements for commercial products or services.
- The activity of promoting the sales of goods through presentation in retail outlets.
- A strategy used to create awareness of your brand using online methods.
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Question 4 of 5
4. Question
What is the purpose of SEO?
- To help increase the quality and quantity of your website's organic (unpaid) traffic
- To help your target audience find you easily by showing your website among the first results, matching user queries with products and services
- To enable users to trust a website by ensuring it appears at the top of the search engine results and matching it to their search queries
- All of the above
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Question 5 of 5
5. Question
What tactics does digital PR use to improve a client’s web presence?
- Preparing online press releases
- Arranging business profiling
- Organizing online reviews and interviews
- Building relationships with online journalists and bloggers to generate online press coverage
- All of the above
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Digital Marketing for PR Quiz

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