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What is Journalism

Ethics in Journalism


If you stumbled upon this course as a PR professional, you might be wondering why ethics in journalism matter to you. Truthfully, having an understanding of these basic principles is much more important than you probably think.

In our modern ultra-connected world, journalism has become quite the ambivalent position. On one hand, this is no longer a job for the elite. Anyone with a smartphone and a Wi-Fi connection can be a reporter. Even if you don’t consider yourself a journalist, chances are that you are putting content out into the world. For example, this could be in the form of tweets, blog posts or press releases.

That said, this oversaturation of the market means that you need skills to distinguish yourself from your competitors.

What should I expect from this course?

This course in Ethics in Journalism and Media will give you the necessary tools to set yourself apart from other content producers. You will:

  • Learn about your role as a journalist
  • Get to know resources to fact-check your content
  • Become familiar with the NUJ’s code of conduct
  • Find out the pros and cons of different types of media
  • Learn how to respect copyright and your audience
  • Complete quizzes and a final assignment created and reviewed by our expert team

Finally, having a perfect understanding of ethics in journalism will help you be ready for everything the world of PR might throw at you.

Hear more about our Ethics in Journalism and Media course:

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What is the PR Training Academy?

The PR Training Academy was created by Ellen Gunning, who has been working in the PR industry for over 25 years. With her experience and a team of industry experts, the Academy delivers tailored courses for professionals to stay on top of trends.

You can expect:

  • Unlimited access to small courses that you can study from anywhere in your own time
  • Interactive content that promotes smooth learning
  • Access to all our past courses as well as 24 new courses per year with a membership
  • A team of professionals at your disposal 24/7 here
  • Certification upon course completion


Not feeling like ethics in journalism is the thing you need to specialise in right now? No problem. Check out our range of other courses, and pick something that suits you or your business more.

PR Training Academy Partners

Global Alliance
UNSW Sydney