Digital PR 101
The world of digital has completely changed the PR and Communications game. Audiences are now more reliant on digital than ever before, using multiple devices and channels to get information about brands and who to trust.
Brands need to be seen and found in all the right places online, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them in an integrated way to show the true value of your work.
This Digital PR workshop provides you with an overview of the Digital PR theory, tools, and processes you need to succeed and better show your worth in today’s fast- paced digital world.
For a FREE sneak peak of the course and a great outline of what Digital PR is – Click on the link here to download or preview a free E-book by Charlene White – Download and view the PDF.
Workshop Outcomes
- LEARN what Digital PR is and how to build an effective Digital PR strategy
- LEVERAGE an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority
- LEARN to use digital tools, data and measurement metrics to take the ‘guess work’ out of your work and up your PR game
- FIND OUT how to create an optimised, authentic Digital PR strategy
- DISCOVER New media management techniques that are your ‘secret weapon’ when it comes to growing digital online authority
- CREATE Digital measurement metrics that clearly demonstrate the true value and impact of your work
Date: 2nd February 2023
Time: 2pm – 5pm GMT
Location: Zoom
Price €290
Offer: Enrol for this workshop and the follow on “Digital Marketing Strategy” for the discounted price of €520 – Click here for details
Trainer: Charlene White 
With an extensive background in journalism and Corporate Communications, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools, data insights and processes to successfully reach key audiences in today’s complex digital world.
Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene has distilled more than 25 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.
She is a highly sought after PR coach and consultant in Australasia, a trainer for the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also an advisor and mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
This workshop is offered through our sister organisation: The Irish Academy of Public Relations
