Digital Marketing for PR – Facebook for Business – A Beginner’s Guide to SEO
What are these courses about?
Digital Marketing for PR
Whether you are a digital marketing expert, a media student or a public relations consultant, your job undoubtedly includes the use of more and more online tools. The Internet changes fast, and it can be hard to adapt to this new digital world. This course in Digital Marketing for PR may be the answer to your problems.
Research shows that millennials are 247% more likely to be influenced by blogs and social networking than the generations that came before them. Consequently, you need to go beyond the world of press releases and traditional advertising to manage a compelling online presence. Digital marketing will allow you to not only maintain a good relationship with your current customers, but also to expand your audience further than ever before. Not to mention that these online strategies are often very cost effective!
Ready to enter the modern PR, media and communications world? Then dive into the world of SEO, social media and crisis management with our Digital Marketing for PR course.
Facebook and Instagram for Business
A lot has certainly changed about Facebook since its creation in 2004. What started out as a website to find old friends has become an easy way to pass the time on a mobile phone, a news source and even a dating app. With its ever-expanding versatility, Facebook is fully aware of its power as the most popular social network on the Internet. Every business owner out there would consequently benefit from paying attention to the platform’s marketing abilities.
However, not everyone is born tech-savvy, and taking full advantage of Facebook’s potential for businesses can be difficult. Even if you are satisfied with your strategy’s results, you may now find yourself confused with the added difficulty of managing Instagram. The network’s increasingly popular sister platform attracts a different audience and demands a different approach, which can undoubtedly get confusing.
Do you need to start from the very beginning and get some much needed guidance while creating your profile? Or are you perhaps searching for new, up-to-date info to improve your current strategy? In any case, this Facebook and Instagram for business course is for you.
A Beginner’s Guide to SEO
In today’s world, owning a business without a strong online presence is nearly impossible. Communications professionals must not only keep up with several social media platforms, but also please mysterious algorithms and rank well on search engines. You can have the best designed website on the Internet yet still struggle to get any visits from your target audience.
Although outsmarting the Internet might sound intimidating, there are simple actions you can take to make your website more popular. This is called SEO, or Search Engine Optimization. In a world where 68% of online experiences begin with a search engine, ranking well on Google, Bing or Yahoo may be the key to expanding your audience.