Digital PR Strategy Workshop

290.00

The Digital Age has disrupted almost every industry in the last decade – including Public Relations and the way we communicate with our audiences. Using a traditional PR approach to communications is no longer enough – we now need to go further and adapt our strategies to the new age of Digital PR. This requires an entirely new Communications mindset, process, and practice.

This ‘Digital PR strategy’ workshop provides you with an overview of how to create a highly effective Digital PR strategy and also better measure its success.

Category:


Digital PR strategy 

The Digital Age has disrupted almost every industry in the last decade – including Public Relations and the way we communicate with our audiences.

Using a traditional PR approach to communications is no longer enough – we now need to go further and adapt our strategies to the new age of Digital PR. This requires an entirely new Communications mindset, process, and practice.

This ‘Digital PR strategy’ workshop provides you with an overview of how to create a highly effective Digital PR strategy and also better measure its success.

It provides an overview of Digital PR theory and practice and a step-by-step guide to developing your own unique plan to achieve strong online authority and reputation using a range of new digital tools, techniques and channels to create real measurable results.

For a FREE sneak peak of the course and a great outline of what Digital PR is – Click on the link here to download or preview a free E-book by Charlene White – Download and view the PDF.

Course Outcomes
  • LEARN to audit your brand’s existing digital footprint and that of your competitors to gain key insights for your Digital PR strategy
  • KNOW how to develop benchmarks and new, more accurate, measurement metrics upfront to evaluate and plan your communications initiatives
  • DISCOVER new digital tools and analytics every Communicator must know and use
  • LEARN how to create an integrated Digital PR strategy that delivers what your audience actually wants and turns up in the right places, at the right time
  •  UNLOCK the key to better leverage media and influencers as part of your strategy to gain valuable digital online authority
  • FIND out how to measure the success of your communications and show the true value of your work

Date: 16 February 2023:

Time: 2:00pm – 5:00pm GMT

Location: Zoom

Price: €290

Offer: Enrol for this workshop and our “Introduction to Digital PR” workshop  for the discounted price of €520

Full details here

Trainer:  Charlene White

With an extensive background in journalism and Corporate Communications, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools, data insights and processes to successfully reach key audiences  in today’s complex digital world.

Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene has distilled more than 25 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.

She is a highly sought after PR coach and consultant in Australasia, a trainer for the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also an advisor and mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.

This workshop is offered through our sister organisation: The Irish Academy of Public Relations

 

 

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