Digital PR Offer – Two Workshop Bundle


Enrol for our two Digital PR Training Workshops for the a special discounted rate of €520

These two workshops provide a comprehensive overview of digital PR and equips learners to implement an effective strategy with measurable results.

Workshop 1 – Introduction to Digital PR (Digital PR 101)

Workshop 2 – Digital PR Strategy


Enrol for our two Digital PR Training Workshops for the special discounted rate €520

Workshop 1 – Introduction to Digital PR (Digital PR 101)

The world of digital has completely changed the PR and Communications game. Audiences are now more reliant on digital than ever before, using multiple devices and channels to get information about brands and who to trust.

Brands need to be seen and found in all the right places online, over and above just traditional media.

What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them in an integrated way to show the true value of your work.

This Digital PR workshop provides you with an overview of the Digital PR theory, tools, and processes you need to succeed and better show your worth in today’s fast-paced digital world.

February 2nd 2023 – 2pm – 5pm GMT – Zoom

For a FREE sneak peak of the course and a great outline of what Digital PR is – Click on the link here to download or preview a free E-book by Charlene White – Download and View the PDF.

Individual workshop fee: €290 

Book here for single workshop:


Workshop 2 – Digital PR Strategy

The Digital Age has disrupted almost every industry in the last decade – including Public Relations and the way we communicate with our audiences.

Using a traditional PR approach to communications is no longer enough – we now need to go further and adapt our strategies to the new age of Digital PR. This requires an entirely new Communications mindset, process, and practice.

This ‘Digital PR strategy’ workshop provides you with an overview of how to create a highly effective Digital PR strategy and also better measure its success.

It provides an overview of Digital PR theory and practice and a step-by-step guide to developing your own unique plan to achieve strong online authority and reputation using a range of new digital tools, techniques and channels to create real measurable results.

February 16th 2023 – 2pm – 5pm GMT – Zoom

Individual workshop fee: €290 

Book here for individual workshop:

Trainer: Charlene White

With an extensive background in journalism and Corporate Communications, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools, data insights and processes to successfully reach key audiences in today’s complex digital world.

Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene has distilled more than 25 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.

She is a highly sought after PR coach and consultant in Australasia, a trainer for the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also an advisor and mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.

Courses are offered through our sister organisation: The Irish Academy of Public Relations

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