Corporate Training

With over 30 years’ experience of working with businesses, we are the resource you are looking for.

Looking for training and upskilling for your team? Contact us today for solutions that are tailored to your training needs.

Our PR & Communications Training Solutions

The PR Training Academy is a leading provider of PR and communications training to business organisations worldwide.

Our tailored training solutions are delivered by industry professionals and specifically designed to meet the needs of your organisation. We will assess your training needs and deliver a programme that targets the gaps in your team’s skillset. Simply contact us to discuss your training needs.

What to expect from our PR Corporate Training

Throughout the training journey, industry experts will mentor and guide your team. As the Covid-19 crisis has changed the PR world, so have our training methods. We have adjusted to this unprecedented situation and are currently delivering training through online webinar workshops. The training delivered in these online sessions can additionally be supported by our extensive range of online self-study courses.

Online learning promotes self-development and time management skills that are a great benefit to your business. Ongoing guidance and feedback throughout the process means that your team will always be supported on their training journey.

Interested in hearing more about PR corporate training for your business? Contact us now at info@prtrainingonline.com.

Why does my business need PR corporate training?

Even the most successful businesses can significantly benefit from corporate training. As your company grows, it is natural to focus on external factors. However, it is also essential not to neglect your most important asset: your team.

Communications is a fast moving industry which is constantly evolving and changing. Your team members need to stay updated with the latest practice and skills. Training and upskilling not only keep your company competitive, but also make your team feel valued and connected.
Benefits of PR corporate training include:

Furthering your employees’ skills and keeping them engaged in industry change

Identifying gaps in your team and their skill set

Improving your team’s motivation and overall workplace satisfaction

Increased productivity from motivated employees

PR Training Delivered To Your Company

crisis communications planning — Crisis is an inevitable part of business life, and at some point all organisations will face one, big or small. Advance preparation and planning is the key to navigating a crisis and protecting reputation. Our training will equip you to remain in control and deal effectively with negative and challenging events.

Company spokespersons, CEOs and Press Officers are front and centre with the media in a crisis. Training and preparation are essential to deliver your message to the media with impact. Our training will teach you to respond appropriately while ensuring it is your story that the public hear.

Proactive Media Relations training will deliver the skills that put you in control of your relationship with the press and the public. Creating a balance between the needs of the journalists and your audience while delivering your story and your message as you want it to be heard.

Reaching and engaging customers online is essential for business to succeed in today’s digital marketplace. There is a requirement for an understanding and a competence in digital marketing to have an effective online presence. Training in effective digital marketing strategy will outline how you will achieve your marketing goals using online channels, such as your website and social media.

Your brand carries your values and vision to your audience. Clarity and consistency are key elements of branding. You need to carry the message across all online platforms to build trust and recognition with the public. Online branding starts with your customer and continues with the customer experience. Your branding must resonate and connect with your audience to create and maintain loyalty. Our training will deliver the skills and tools you need to achieve your branding goals.

Nowadays, it's impossible to think of social media without thinking of Facebook. With over 2 billion active users every month, it remains one of the most powerful marketing tools available to business. Learn to optimise its value to your organisation. This training will provide participants with the tools and skill to use Facebook as an effective marketing tool.

SEO sets out to increase the quality and quantity of your website’s organic (unpaid) traffic. It will help your target audience find you easily by showing your website amongst the first few results, matching the user’s query with your products and services. Understanding and applying SEO generates real value to your organisation. This training will enable participants to boost their website rankings and increase traffic.

Video is consistently the most popular form of online content. It has the highest engagement rate from users and boosts the rankings and reach of your online presence. The camera capabilities of today’s smartphones and availability of online editing apps means that with training, companies can create high quality valuable content for their social media and websites.

Social media is heavily reliant on images as a means of communication. Photos have the power to connect emotionally and resonate with your audience. Creating and editing impactful images is an essential marketing skill. Learn to create media ready images that will add the perfect visual effect to your website and social media.

Podcasts have exploded in popularity in recent years and are fast becoming a preferred way of consuming content. Creating a podcast linked to your area of expertise is an ideal way to connect with customers and establish an organisation as an expert in their area. Our training will enable your team to create and promote a podcast that will grow your organization’s reach and positively position you in your market.

Blogs are the most easily accessible marketing tools. Hosted on an existing website, they open the door to interaction and engagement with customers and fellow industry experts. They provide a business with a means of delivering valuable content to their audience. With training, your organisation can optimise this popular form of content to reach new audiences.

A Global Training Partner

As an established player in the PR training and consultancy business, we have partnered with some of the leading PR and communications educators and professional bodies across the globe.

Click Here to Download Brochure