Online PR Training for Busy Businesses
Communicate effectively online, engage your customers and win new business with social media. As an IPRA member, the PR Training Academy offers you many benefits.
As PR Training Academy partners, IPRA members can avail of a 10% discount on both courses and our quarterly membership. Take a look at our diverse range of courses: With its ever-expanding versatility, Facebook is fully aware of its power as the most popular social network on the Internet. It’s hard to debate the fact that most business owners would tremendously benefit from paying attention to the platform’s marketing abilities. However, not everyone is born tech-savvy, and taking full advantage of Facebook and Instagram’s potential for business can be difficult. In today’s world, owning a business without a strong online presence is nearly impossible. Communications professionals must not only keep up with several social media platforms, but also please mysterious algorithms and rank well on search engines. This course will teach you how to produce strong online content, improve your search engine ranking and outsmart algorithms to reach your target audience. Crises are unavoidable when owning a business. Yet knowing where to start and how to make a plan can be difficult. How do you define a crisis? How do you build your crisis team? How do you write a crisis news release? And finally, how do you deal with the aftermath of the crisis? This course is here to help you find these answers. In our modern world, nearly everyone is a content producer. Learn about ethics in journalism in our course and become an expert.
Facebook and Instagram for Business
A Beginner’s Guide to SEO
Crisis Communications
Ethics in Journalism
Who are our students and partners?
We are proud to have a wide range of fields represented in our members. The PR Training Academy welcomes people of all ages and all around the world; the content creators, social media officers, newsletter editors, PR assistants, media coordinators, communications managers, public info leads and fundraisers all have their place with us. We pride ourselves in representing people from sectors including SMEs, sport, charity, local government and education.
As an established player in the PR training and consultancy business, we have also partnered with some of the leading PR educators and professional bodies across the globe. You can learn more about our training partners here.
Who is a PR Training Academy membership for?
If you are a business owner or manager, you understand the need for accurate, timely and engaging communications with your customers, employees and stakeholders. We also understand that your specific industry or business may have custom requirements. If you have any questions or requests for us, feel free to contact us.
What are you waiting for?
For an exclusive price of €195 per quarter (usual price €215), you can have:
- Unlimited access to all existing courses + immediate access to new courses as they are added
- Certification upon completion
- Bite-sized multimedia (original videos, interviews, quizzes...) capsules in an intuitive learning platform
- Cutting-edge training for PR excellence
- Career progression opportunities and feedback from professionals