Courses
Course Structure
The PR Training Academy is specifcally designed to provide bite-sized training, suitable for our current commuter-style living. We provide courses that are “Just in Time, Just Enough, Just for Me”.
Our courses are a combination of specially created video, audio and reading materials. The average completion time is three hours for the entire course.This allows members to access specific aspects of each course and return as often as needed throughout the year to extract further information. Our engaging quizzes ensure that the key elements are absorbed and our assignement option provides professional advice on how to apply these skills.
Created by PR professionals for PR professionals. A membership with The Academy will keep you abreast of changing trends in the industry. We guarantee 24 new courses per year, 6 each quarter to give you up-to-date resources when you need them.
Course Structure
The PR Training Academy is specifcally designed to provide bite-sized training, suitable for our current commuter-style living. We provide courses that are “Just in Time, Just Enough, Just for Me”.
Our courses are a combination of specially created video, audio and reading materials. The average completion time is three hours for the entire course.This allows members to access specific aspects of each course and return as often as needed throughout the year to extract further information. Our engaging quizzes ensure that the key elements are absorbed and our assignement option provides professional advice on how to apply these skills.
Created by PR professionals for PR professionals. A membership with The Academy will keep you abreast of changing trends in the industry. We guarantee 24 new courses per year, 6 each quarter to give you up-to-date resources when you need them.
Professional Associations
For your business
For your students
Courses Available
The PR Training Academy has created a range of self-taught, online courses in communications. These courses teach you valuable skills to enhance your career and help you to stay ahead of the competition in the workplace. Our courses are a combination of specially created video, audio and text. You also have an opportunity to make a submission which will be reviewed by our team of professionals. In this way, you can be sure that you have developed a command of the skills you need as a professional.
Six new courses are added every three months. You are guaranteed 24 new courses each year. Your subscription gives you access to cutting-edge training which is constantly refreshed and enhanced. You start with 14 courses immediately. Here are our current Continuing Professional Development Courses:
Courses Available
The PR Training Academy has created a range of self-taught, online courses in communications. These courses teach you valuable skills to enhance your career and help you to stay ahead of the competition in the workplace. Our courses are a combination of specially created video, audio and text. You also have an opportunity to make a submission which will be reviewed by our team of professionals. In this way, you can be sure that you have developed a command of the skills you need as a professional. Your subscription gives you access to cutting-edge training which is constantly refreshed and enhanced. You start with 14 courses immediately.
Here are our current Continuing Professional Development Courses:
How to Shoot Engaging Video on your Smartphone
“Almost anything can be justified as a style of filmmaking if it works.” Doug Liman
Videos are crucial to media these days, yet businesses are not using it to the fullest extent. With many people having smartphones and the quality of smartphones improving, why not shoot video on them. Over this course we will explore the equipment needed to make a great video on any smartphone, how to promote business through video and how to know what footage to film.
Making a Podcast
“When the whole world is silent, even one voice becomes powerful” Malala Yousafzai
If you want to find a fun new, creative way to promote your business, making a podcast could be just the medium you are looking for. Although a one way communication, podcasts are great for engaging with customers. Through 7 modules you will look into the behind the scenes of podcast making.
Crafting Incredible Feature Articles
“Start writing, no matter what. The water does not flow until the faucet is turned on.” Louis L’Amour
If you want your story to resonate and move people, this is your course. We will help you to make your writing alluring and vivid through a series of 10 functional modules covering atmosphere, emotion, presence and perspective.
Seeking and Negotiating Sponsorship
“Sponsorship can come to you in different ways. You never know who is watching you, so be sponsor-ready at all times” Millete Granville
Sponsorship is about creating a commercial opportunity for a business to invest in something which achieves the aims of the organisation or charity being sponsored. The investment must be mutually beneficial. Through a series of 11 up-to-date modules, we will help you to improve your sponsorship approaches.
Creating and Managing Amazing Events
“Perfection is not attainable, but if we chase perfection we can catch excellence” Vince Lombardi
A public relations event is an opportunity to enhance and promote a company, product or service to a certain group of people and to media. Through 18 modules, we will help you to create a comprehensive strategy based on detailed tactics.
Creating Great Photographs
“You don´t just take a photograph, you make it”. Ansel Adams
Good PR Photography is about creating a visual which tells a story with a single picture. Over the 9 modules of this CPD course, you will learn photographic and creative skills.
Understanding Public Relations
“A good PR story is infinitely more effective than a front page ad.” Richard Branson
Public Relations is all about communicating with the people who matter to your organisation whether you are a company, government, charity, sports body or superstar! The public needs to know who you are, what you do and what you stand for. This course will teach you what PR is and what it is not.
How to Write a Perfect Press Release
“The Press, Watson, is a most valuable institution, if you only know how to use it.” Arthur Conan Doyle
A press release is information, written in a specific journalistic style for radio, television and online media, which would be of interest to readers / viewers / listeners. It is issued free of charge. Through the 9 modules of this course, you will learn how to structure and write a great press reléase. It is a fantastic tool to gain brand visibility. You can share what’s important to you and call attention to your business.
Learn Smartphone Photography
“In photography there are no shadows that cannot be illuminated.” August Sander
This CPD course gives you professional insights and advice that are crucial for anyone who works with smartphones in the photography field. Through a series of 8 practical, interactive and up-to-date modules, we will help you to take advantage of smartphone cameras to get fantastic photos at high quality-resolutions.
Voice training for Radio
“Radio is the most intimate and socially personal medium in the world.” Harry von Zell
Through a series of 10 practical, interactive and up-to-date modules, you will learn all the tricks and skills to develop confidence and be your natural self when the microphone is turned on.
Smartphone Television Journalism
“Social media is not about the exploitation of technology but service to community.” Simon Mainwaring
In the fast-paced world of modern journalism, your skills must include the ability to shoot quality video footage with your phone. In 6 modules, this course will teach you how to maximise the content creation capabilities of your smartphone and make it work for you. We give you the opportunity to not only learn about the theory, but to also put it into practice.
Smartphone Radio Journalism
Scripting and Reporting a Radio Report
“TV gives everyone an image, but radio gives birth to a million images in a million brains.”Peggy Noonan
Through a series of 13 practical, interactive and up-to-date modules, you will learn how to write a good story, how to import your clips, level the sound, place them in order, minimize any abrupt transitions from one clip to the next, save your project etc. In particular, you will learn how the proper and creative use of sound makes the difference between an ordinary radio report, and one that stands out in the listeners’ mind.
Writing for Radio News
News Reporting
Professional Associations
For your business
For your students
The PR Training Academy delivers industry relevant training to communication professionals. The courses are designed to be mobile, accessible and suited to the students learning needs.
The PR Training Academy is the only provider of online courses written by PR professionals for PR professionals. Our unique delivery puts members in complete control of their learning experience.
Simply go to our registration page to subscribe to a yearly membership which is valid for a full year from the date of subscription.
The PR Training Academy offers group rates to associations, corporate groups and universities. Please contact us to discuss your needs at info@prtrainingonline.com.
Register Now
Contact us today to register and gain access to cutting-edge, industry relevant communication courses that will help you stay ahead of the curve.
