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Courses

Just In Time. Just Enough. Just For You.

Course Structure

The PR Training Academy is specifcally designed to provide bite-sized training, suitable for our current commuter-style living. We provide courses that are “Just in Time, Just Enough, Just for Me”.

Our courses are a combination of specially created video, audio and reading materials. The average completion time is three hours for the entire course.This allows members to access specific aspects of each course and return as often as needed throughout the year to extract further information. Our engaging quizzes ensure that the key elements are absorbed and our assignement option provides professional advice on how to apply these skills.

Created by PR professionals for PR professionals. A membership with The Academy will keep you abreast of changing trends in the industry. We guarantee 24 new courses per year, 6 each quarter to give you up-to-date resources when you need them.

Course Structure

The PR Training Academy is specifcally designed to provide bite-sized training, suitable for our current commuter-style living. We provide courses that are “Just in Time, Just Enough, Just for Me”.

Our courses are a combination of specially created video, audio and reading materials. The average completion time is three hours for the entire course.This allows members to access specific aspects of each course and return as often as needed throughout the year to extract further information. Our engaging quizzes ensure that the key elements are absorbed and our assignement option provides professional advice on how to apply these skills.

Created by PR professionals for PR professionals. A membership with The Academy will keep you abreast of changing trends in the industry. We guarantee 24 new courses per year, 6 each quarter to give you up-to-date resources when you need them.

Professional Associations

Continuing professional development and upskilling is the greatest resource you can offer your members. It’s also a key incentive for attracting new applications and retaining existing members.
Learn More

For your business

Ongoing professional development puts your staff ahead of the curve and engaged in industry change. It keeps their skill set current in a fast paced world and ensures they are always fully resourced.
Learn More

For your students

We bring your students into the PR Professional Training zone with access to courses that their future employers will be taking.
Learn More

Courses Available

The PR Training Academy has created a range of self-taught, online courses in communications. These courses teach you valuable skills to enhance your career and help you to stay ahead of the competition in the workplace. Our courses are a combination of specially created video, audio and text. You also have an opportunity to make a submission which will be reviewed by our team of professionals. In this way, you can be sure that you have developed a command of the skills you need as a professional.

Six new courses are added every three months. You are guaranteed 24 new courses each year. Your subscription gives you access to cutting-edge training which is constantly refreshed and enhanced. You start with 14 courses immediately. Here are our current Continuing Professional Development Courses:

PR Photography Online Course

Photography in PR

PR Photography Online Course

Seeking and Negotiating Sponsorship

PR Photography Online Course

PR Role in Exhibitions

PR Photography Online Course

Writing Press Releases

PR Photography Online Course

Understanding Public Relations

PR Photography Online Course

Smartphone Television Journalism

PR Photography Online Course

Writing for Radio News

PR Photography Online Course

Scripting and Recording a Radio Report

PR Photography Online Course

Voice Training for Radio

Courses Available

The PR Training Academy has created a range of self-taught, online courses in communications. These courses teach you valuable skills to enhance your career and help you to stay ahead of the competition in the workplace. Our courses are a combination of specially created video, audio and text. You also have an opportunity to make a submission which will be reviewed by our team of professionals. In this way, you can be sure that you have developed a command of the skills you need as a professional. Your subscription gives you access to cutting-edge training which is constantly refreshed and enhanced. You start with 14 courses immediately. 

Here are our current Continuing Professional Development Courses:

Smartphone Photography Online Course
Preview

How to Shoot Engaging Video on your Smartphone

“Almost anything can be justified as a style of filmmaking if it works.” Doug Liman

Videos are crucial to media these days, yet businesses are not using it to the fullest extent. With many people having smartphones and the quality of smartphones improving, why not shoot video on them. Over this course we will explore the equipment needed to make a great video on any smartphone, how to promote business through video and how to know what footage to film.

Podcast Online Course Ireland
Preview

Making a Podcast

“When the whole world is silent, even one voice becomes powerful” Malala Yousafzai

If you want to find a fun new, creative way to promote your business, making a podcast could be just the medium you are looking for. Although a one way communication, podcasts are great for engaging with customers. Through 7 modules you will look into the behind the scenes of podcast making.

Article Writing Online Course
Video Coming Soon

Crafting Incredible Feature Articles

“Start writing, no matter what. The water does not flow until the faucet is turned on.” Louis L’Amour

If you want your story to resonate and move people, this is your course. We will help you to make your writing alluring and vivid through a series of 10 functional modules covering atmosphere, emotion, presence and perspective.

Sponsorship PR Training
Video Coming Soon

Seeking and Negotiating Sponsorship

“Sponsorship can come to you in different ways. You never know who is watching you, so be sponsor-ready at all times” Millete Granville

Sponsorship is about creating a commercial opportunity for a business to invest in something which achieves the aims of the organisation or charity being sponsored. The investment must be mutually beneficial. Through a series of 11 up-to-date modules, we will help you to improve your sponsorship approaches.

Event Management Online Course
Video Coming Soon

Creating and Managing Amazing Events

“Perfection is not attainable, but if we chase perfection we can catch excellence” Vince Lombardi

A public relations event is an opportunity to enhance and promote a company, product or service to a certain group of people and to media. Through 18 modules, we will help you to create a comprehensive strategy based on detailed tactics.

PR Photography Online Course
Video Coming Soon

Creating Great Photographs

“You don´t just take a photograph, you make it”. Ansel Adams

Good PR Photography is about creating a visual which tells a story with a single picture. Over the 9 modules of this CPD course, you will learn photographic and creative skills.

Understanding PR Course
Video Coming Soon

Understanding Public Relations

“A good PR story is infinitely more effective than a front page ad.” Richard Branson

Public Relations is all about communicating with the people who matter to your organisation whether you are a company, government, charity, sports body or superstar! The public needs to know who you are, what you do and what you stand for. This course will teach you what PR is and what it is not.

PR Training Online Course
Video Coming Soon

How to Write a Perfect Press Release

“The Press, Watson, is a most valuable institution, if you only know how to use it.”  Arthur Conan Doyle

A press release is information, written in a specific journalistic style for radio, television and online media, which would be of interest to readers / viewers / listeners. It is issued free of charge. Through the 9 modules of this course, you will learn how to structure and write a great press reléase. It is a fantastic tool to gain brand visibility. You can share what’s important to you and call attention to your business.

Smartphone Photography Online Course
Preview

Learn Smartphone Photography

“In photography there are no shadows that cannot be illuminated.” August Sander

This CPD course gives you professional insights and advice that are crucial for anyone who works with smartphones in the photography field. Through a series of 8 practical, interactive and up-to-date modules, we will help you to take advantage of smartphone cameras to get fantastic photos at high quality-resolutions.

Radio Online Course
Preview

Voice training for Radio

“Radio is the most intimate and socially personal medium in the world.” Harry von Zell

Through a series of 10 practical, interactive and up-to-date modules, you will learn all the tricks and skills to develop confidence and be your natural self when the microphone is turned on.

TV Journalism Online Course
Preview

Smartphone Television Journalism

“Social media is not about the exploitation of technology but service to community.” Simon Mainwaring

In the fast-paced world of modern journalism, your skills must include the ability to shoot quality video footage with your phone. In 6 modules, this course will teach you how to maximise the content creation capabilities of your smartphone and make it work for you. We give you the opportunity to not only learn about the theory, but to also put it into practice.

Phone Radio Journalism Online Course
Preview

Smartphone Radio Journalism

“The smartphone enables the journalist to always be a journalist.” Björn Staschen and Wytse Vellinga
 
Without the presence of visual clues, radio journalists, in words and sounds, must be able to create a picture and stimulate the listeners’ minds. We are experts in teaching Radio Journalism since 2014 and this course is perfect for those who want to learn how to research, prepare, record, package and pitch a radio clip through a series of 13 practical, interactive and up-to-date modules.
Radio Online Course
Video Coming Soon

Scripting and Reporting a Radio Report

“TV gives everyone an image, but radio gives birth to a million images in a million brains.”Peggy Noonan


Through a series of 13 practical, interactive and up-to-date modules, you will learn how to write a good story, how to import your clips, level the sound, place them in order, minimize any abrupt transitions from one clip to the next, save your project etc. In particular, you will learn how the proper and creative use of sound makes the difference between an ordinary radio report, and one that stands out in the listeners’ mind.

Writing Radio News Course
Preview

Writing for Radio News

“Radio is the theater of the mind; television is the theater of the mindless.” Steve Allen
 
Writing for radio requires a different set of skills than writing for newspapers. Clear and concise writing is key. This is the ideal course to improve your broadcast writing! Through a series of 7 practical, interactive and up-to-date modules, you will learn all the tricks of the trade. Every word must have an impact on your audience and the sound must create an atmosphere that reinforces the story itself.
News Reporting Online Course
Preview

News Reporting

“The less you know the more you believe” Bono
 
For gathering information from reliable sources and keeping your audience informed at the same time you need to keep your mind wide open. Through a series of 4 practical, interactive and up-to-date modules, we will help you to gather information and craft it into a news report that has impact.

Professional Associations

Continuing professional development and upskilling is the greatest resource you can offer your members. It’s also a key incentive for attracting new applications and retaining existing members.
Learn More

For your business

Ongoing professional development puts your staff ahead of the curve and engaged in industry change. It keeps their skill set current in a fast paced world and ensures they are always fully resourced.
Learn More

For your students

We bring your students into the PR Professional Training zone with access to courses that their future employers will be taking.
Learn More
PR Training Online Course
"Great opening video. Platform generally easy to navigate. I found that I was able to complete the course in well under 3 hrs; I was very happy to find this."
Dr. Lukasz SwiatekMedia and Communication Department. University of New South Wales, Australia.

Frequently Asked Questions

Question not answered?
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What are the benefits of studying with The Academy?

The PR Training Academy delivers industry relevant training to communication professionals. The courses are designed to be mobile, accessible and suited to the students learning needs.

Why choose the PR Training Academy?

The PR Training Academy is the only provider of online courses written by PR professionals for PR professionals. Our unique delivery puts members in complete control of their learning experience.

How do I sign up?

Simply go to our registration page to subscribe to a yearly membership which is valid for a full year from the date of subscription.

Is there a group rate for members?

The PR Training Academy offers group rates to associations, corporate groups and universities. Please contact us to discuss your needs at info@prtrainingonline.com.

Register Now

Contact us today to register and gain access to cutting-edge, industry relevant communication courses that will help you stay ahead of the curve.

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